2026-27 Academic Year
3 - 5 Years
Qualified Class 12 in any discipline
JG University's BBA / BBA (Hons) / iMBA in Event Management is a comprehensive programme designed to build strong foundations in management with specialized expertise in event planning, production, marketing, sponsorship, and experiential branding. The BBA is a 3-year programme, BBA (Hons) is a 4-year, 8-semester programme with an exit option after the third year, and the iMBA pathway enables students to progress seamlessly toward a Master's degree. The programme integrates core business principles with practical exposure to event operations, entertainment management, hospitality coordination, media promotion, and large-scale event execution. Students gain hands-on learning through interactive classroom sessions, live projects, industry collaborations, internships, and on-ground event experience. Guided by experienced academicians and industry professionals, with academic inspiration from premier institutions such as the Indian Institutes of Technology and the Indian Institutes of Management, the programme emphasizes creativity, leadership, strategic planning, communication, teamwork, and entrepreneurial thinking. The objective is to develop dynamic event management professionals and "Whole Brain Change Makers" who create impactful experiences and contribute meaningfully to the entertainment and corporate event industry.
₹ 45,000/- (Forty-Five Thousand Only) – First Three Years
₹ 60,000/- (Sixty Thousand Only) – Last Year of Honours Degree
₹ 60,000/- (Sixty Thousand Only) – Last Two Years of IMBA Degree (Subject to FRC)
The students seeking admission in BBA | BBA (Hons) | iMBA shall have passed the HSC examination (10+2) or equivalent from a recognized board.
The candidate must have obtained the following minimum aggregate marks (grand total) at the above qualifying examination.
Programme designed as per National Education Policy 2020
Innovative curriculum blending Management, Event Operations, and Experiential Branding
Experiential learning through live events, internships, industry collaborations, and on-ground event experience
Course-embedded capstone projects and live event productions
Academic inspiration from premier institutions like IITs and IIMs
Focus on creativity, leadership, strategic planning, communication, teamwork, and entrepreneurial thinking
Multiple entry and exit options as per National Education Policy
Equip students with comprehensive knowledge of event planning, production, marketing, sponsorship, and experiential branding
Develop critical thinking, creativity, and analytical skills to manage complex event operations
Integrate core business principles with practical exposure to entertainment management, hospitality coordination, and media promotion
Foster an entrepreneurial mindset and leadership capabilities to launch and manage event enterprises
Prepare students for careers in corporate events, entertainment, sports management, wedding planning, and hospitality
Develop "Whole Brain Change Makers" who create impactful experiences and contribute meaningfully to the event industry
Ability to plan, manage, and execute events of varying scales — from corporate conferences to large-scale entertainment productions
Proficiency in event marketing, sponsorship acquisition, and experiential branding strategies
Competency in hospitality coordination, logistics management, and media promotion for events
Strong leadership, communication, teamwork, and strategic planning skills for the event industry
Entrepreneurial readiness to establish and grow event management ventures
Ability to leverage technology, digital media, and innovation in event production and promotion
Structured modules covering all aspects of event management for comprehensive and manageable learning
Latest industry-aligned curriculum developed by experts to reflect real-world event management practices
Students are exposed to peers from diverse backgrounds, mentors of specific subjects, and practitioners from the event industry
Extensive internships and on-ground event experience that provide hands-on skills and market readiness
Applying theoretical knowledge through real event productions makes students confident and professionally independent
Employable opportunities through industry adoption and professional event management networks
Opportunities for holistic learning beyond the confines of the curriculum through event simulations
Our team acts as an incubation support system for all event management startups at various stages
Our doors are always open for the lifelong learner in you, with special advantage as a JGiet
Our Admission process enables us to meticulously give importance to every individual applying. The admission of the applicant will majorly be based on our admission process scores.