2026-27 Academic Year
3 - 5 Years
Qualified Class 12 in any discipline
JG University's BBA / BBA (Hons) / iMBA in Applied Technology (Management + Artificial Intelligence) is designed to integrate core business management principles with cutting-edge applications of Artificial Intelligence and digital technologies. The BBA is a 3-year programme, BBA (Hons) is a 4-year, 8-semester programme with an exit option after the third year, and the iMBA pathway enables students to seamlessly progress toward a Master's degree. The programme combines management subjects such as marketing, finance, operations, and strategy with AI-driven domains including data analytics, business intelligence, automation, and emerging technologies. Students gain practical exposure through live projects, case studies, technology-enabled learning, industry collaborations, internships, and innovation-based assignments. Guided by experienced academicians and industry professionals, the curriculum emphasizes analytical thinking, data-driven decision-making, problem-solving, leadership, and entrepreneurial mindset. The objective is to develop future-ready techno-managerial professionals and "Whole Brain Change Makers" who leverage artificial intelligence to drive innovation and create sustainable impact across industries.
₹ 50,000/- (Fifty Thousand Only) – First Three Years
₹ 65,000/- (Sixty-Five Thousand Only) – Last Year of Honours Degree
₹ 65,000/- (Sixty-Five Thousand Only) – Last Two Years of IMBA Degree (Subject to FRC)
The students seeking admission in BBA | BBA (Hons) | iMBA shall have passed the HSC examination (10+2) or equivalent from a recognized board.
The candidate must have obtained the following minimum aggregate marks (grand total) at the above qualifying examination.
Programme designed as per National Education Policy 2020
Curriculum combining management with AI-driven domains including data analytics, business intelligence, and automation
Technology-enabled learning through live projects, industry collaborations, and innovation-based assignments
Emphasis on analytical thinking, data-driven decision-making, and AI-powered problem-solving
Prepares future-ready techno-managerial professionals for AI-driven industries
Guided by experienced academicians and industry professionals from technology and management sectors
Multiple entry and exit options as per National Education Policy
Integrate core business management principles with cutting-edge AI and digital technology applications
Develop proficiency in data analytics, business intelligence, automation, and emerging technologies
Foster analytical thinking and data-driven decision-making skills in future techno-managerial professionals
Equip students to apply AI solutions across marketing, finance, operations, and strategic domains
Cultivate leadership, entrepreneurial mindset, and innovative problem-solving capabilities
Develop "Whole Brain Change Makers" who leverage AI to drive innovation and create sustainable impact across industries
Proficiency in integrating AI and digital technologies with business management functions
Ability to leverage data analytics, business intelligence, and automation for organisational growth
Strong analytical, data-driven decision-making, and problem-solving skills for technology-driven industries
Competency to lead innovation initiatives and digital transformation projects in diverse sectors
Readiness to pursue careers as techno-managerial professionals in AI-driven organisations
Entrepreneurial capability to build and scale technology-integrated business ventures
Structured modules covering management, AI applications, data analytics, and digital technologies
Industry-aligned curriculum at the intersection of management and artificial intelligence developed by experts
Exposure to diverse peers, technology mentors, and practitioners from AI and management industries
Internships and industry collaborations providing hands-on AI and technology management experience
Innovation-based assignments and live AI projects building real-world techno-managerial competence
Employable opportunities through industry adoption across technology and management sectors
Technology-enabled simulations and case studies for holistic and applied learning
Support for AI-driven and technology-integrated startups at various stages of development
Our doors are always open for the lifelong learner in you, with special advantage as a JGiet
Our Admission process enables us to meticulously give importance to every individual applying. The admission of the applicant will majorly be based on our admission process scores.